Formula E: Julius Baer BMW driving experience

Event: Julius Baer BMW i8 VIP hot laps
Series: FIA Formula E
Location: Berlin, Germany
Date:21 May 2016

Well, this looks like fun: a phalanx of  futuristic BMW i8 hybrid sports cars, lined up behind the FIA Formula E Qualcomm safety car (itself, a beefed up, lowered and race-prepped i8). And it was indeed fun. Laid on by Swiss bank and Formula E headline sponsor Julius Baer, VIP guests were taken for mile-a-minute blasts around the Berlin street track in glorious sunshine.

When the bank needed to capture the event at its most dramatic, and knowing that there would be virtually zero time for photography with the event taking place between track sessions on race day, the marketing team turned to us. Despite the last-minute request, we reworked our race shoot programme to send artistic director Shiv Gohil to cover the event. Here are just a few of the snaps he captured of the guests having a whale of time.

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Berlin, Germany

Client: Julius Baer

  • Shiv Gohil